“Jersey Shore” has been broadcast to an international audience in 30 countries with commercials using a well-known reference to anabolic steroids. “Get Juiced, Get Jersey Shored” is the slogan in a television commercial targeting English-speaking markets overseas.
The hit MTV reality television series has courted its share of controversy with its portrayal of Italian Americans as “guidos and guidettes” but one ad spot appears to capitalize on suspicions that some of the more muscular cast members may have used anabolic steroids to obtain their physiques.
The New York Times discusses the use of the steroid reference “get juiced” to promote “Jersey Shore” along with MTV’s denial that this is the case.
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